Melody Kim
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Blue Origin


Blue Origin

Brand Identity Design

Project Overview

“Calling All Explorers”

Blue origin is an aerospace company that enables human to access outer space, especially those planning to go to Mars. Currently, Blue Origin’s identity is not friendly and is severe, so I decided to change the value of Blue Origin’s identity to be friendly and more approachable. Because it is such a new experience for people, the new identity, as well as the logo, represents a chain where Blue Origin is a connection to people and space.

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